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No matter what you are trying to achieve you must see it through your customers eyes!
 

No matter what you are trying to achieve
you must see it through your customers' eyes!

our THOUGHTS
 

Often we see businesses directing their marketing initiatives towards what they want to say - not what their clients need to hear!
  

Some suggestions to help get the right focus:
 

Wear their Shoes!

Wear their Shoes!
Stop & put on the clients' shoes! This silly exercise will help you to remember to look at all your initiatives through the eyes of the client. You will see it looks far different from their perspective!

Brain Transplant - Think Like a Client!

Brain Transplant - Think Like a Client!
Imagine yourself as your client trying out your product or service... what questions would you ask, what would you do, what do you need to know? Now use the answers to those questions in your marketing messages.

Empty Your Mind - Understand the Beginning

Empty Your Mind - Understand the Beginning
Remember, all this is NEW to your clients! They don't have your years of experience with the: company/product/service - only an initial impression. Forget what you currently know & look at what you are saying... for the 1st time!

Contact us for more info on how we can help your business!

 
url TOOOOOOOOOOOOOO LONG?
 

How many times have you received an email with a long URL (web page link) spanning multiple lines that doesn't work?

There are free sites where you can make a long URL shorter. Use them on an individual basis or create an account & even track the number of times the URL was used!

This is great for places where you are required to use a limited # of characters such as Twitter (140 characters).

Here are a couple sites you can use:

   - bit.ly
   - Tiny.cc
   - tr.im

 There are free sites where you can make a long URL shorter. Use them on an individual basis or create an account & even track the number of times the URL was used!


"If two wrongs don't make a right, try three."
~Author Unknown~

     illumiBYTES digital newsletter [ build 1.11 ] access archive - by illuminArt inc.
 
 



Buzzwords - fashionable terms frequently used in business to impress instead of explain!
BiometricsBiometrics: the process or ability to use elements such as: fingerprints, voice, biorhythms (pulse etc.), retinal scanning and other biological items as a means of identification.

ClientSpeakClientSpeak: the conversion of marketing/technical terms and descriptions into a more palatable format for your clients to easily understand and digest.

FutureGazingFutureGazing: the process where you look ahead in time, with an open mind, allowing yourself to envision distant objectives and the route to get there.

TrendScapeTrendScape: a term to describe the overall view of current cultural/social directions.

Top 7 Seven's:

1. Dwarfs
     72 years & still top of the list!

2. Eleven
     See Top 7 for July!

3. Lucky Number
     Better than 13?

4. Of Nine
     Can you say spandex?

5. Inning Stretch
     Take me out to the ball game!

6. Heaven
     Top of the world!

7. Wonders of the World
     Name them? http://bit.ly/5o7tdm

Top 7 Seven's

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